Association for
Kenya Business Events (AKBE)
The Association for Kenya Business Events (AKBE) is the key Private-Sector Trade Association dedicated to developing and promoting the Meetings, Incentives, Conferences, and Exhibitions (MICE) or Business Events sector in Kenya.

Mission
To enhance and improve the business events industry and job creation in Kenya.
Vision
Powering Kenya’s assent to a world class business event destination
Elevate Your Events with Our Premier MICE Solutions
This is your go-to resource for the latest and most influential Meetings, Incentives, Conferences, and Exhibitions taking place locally, regionally, and globally.

What We Do
– Advocacy and lobbying
– Setting industry standards and best practices
– Professional development and training
– Knowledge sharing
– Networking and partnerships
– Industry research.
AKBE is committed to promoting the highest standards of professionalism and ethical conduct in the industry.

Our Core Values
Integrity
AKBE and our members are required to conduct themselves in a professional and ethical manner at all times, in providing high quality and ethical services.
Sustainability
AKBE wishes to grow the greater business events community through sustainable business practices.
Innovation
A small river named Duden flows by their place and supplies it with the necessary
Business Intelligence
A small river named Duden flows by their place and supplies it with the necessary
The Mindset Behind Our Work
Our Philosophy
AKBE is dedicated to the industry’s coherence and professionalism; to advocate for business events support within all government departments, and support Kenya associations, corporations, and the National Convention Bureau in bidding for, developing, and delivering world-class business events in Kenya.
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Latest News
In a bold demonstration of unity and purpose, AKBE, in collaboration with the Kenya Association of Hotel Keepers and Caterers (KAHC), proudly led a delegation of 10 Kenyan MICE partners to the IMEX Frankfurt 2025 show.
On 12-13 June 2025, the Sarit Expo Centre played host to the transformative inaugural Africa MICE Expo 2025, an event that shone a spotlight on the immense potential of the continent’s MICE sector.
10 Compelling Benefits of Joining AKBE
Membership includes Meeting Venues, MICE Specialists, Event Planners, Conference Organizers, Destination Management Companies (DMCs) / Destination Marketing Organizations (DMOs), Hotels, Transport Companies, Airlines, and other industry suppliers.
The following are AKBE’s range of benefits to our members.
Are you tired of going Solo at major International MICE Trade Shows? Are you ready to make a powerful statement about Kenya’s business events scene? Join AKBE and become a leader at industry giants like Meetings Africa, IMEX, IBTM, etc.
- Stand shoulder-to-shoulder with fellow Kenyan business events leaders under the AKBE banner, showcasing the industry’s strength and diversity.
- Leverage AKBE’s extensive network and promotional efforts to maximize your reach and attract high-profile event organisers.
- Benefit from AKBE’s team of industry veterans who can help you navigate trade shows, develop compelling presentations, and connect with the right partners.
Members benefit from the industry’s collective voice, working together to influence policy and regulation that affects the MICE/Business Events industry at both the legislative and executive levels at national and county governments.
We leverage our extensive network of sector associations and industry leaders to build powerful partnerships that strengthen your bids. Our team of bid specialists provide you with tailored support, navigating the complexities of regional and international bids and gaining exposure to a wider audience of potential event organisers through AKBE’s global connections.
By participating in AKBE’s activities, you gain access to industry insights and knowledge that helps you improve your organization’s performance and competitiveness.
AKBE provides a platform for collaboration and partnership between industry organisations, fostering innovation and driving growth.
AKBE offers access to training, research, and other educational resources to help members stay current with industry developments and trends.
AKBE offers opportunities for personal and professional development, through training courses, speciality webinars, conferences, and other events.
Through AKBE’s curated events, we provide a unique platform for corporates to connect with other professionals in the industry, share knowledge, network and build lasting relationships.
AKBE helps to promote your organisation’s events and initiatives, raising your profile and increasing your visibility in the industry.
Being a member of the Association for Kenya Business Events (AKBE) demonstrates your organization’s commitment to the industry and sets you apart from the competition. AKBE membership is a trusted mark of excellence that assures customers, suppliers, and other stakeholders of your organization’s professionalism and reliability.