On Friday evening, 8thAugust 2025, the Association for Kenya Business Events (AKBE), in partnership with Holiday Inn Two Rivers, brought together association executives and AKBE members for an exclusive cocktail and site visit.

In a bold demonstration of unity and purpose, AKBE, in collaboration with the Kenya Association of Hotel Keepers and Caterers (KAHC), proudly led a delegation of 10 Kenyan MICE partners to the IMEX Frankfurt 2025 show.

On 12-13 June 2025, the Sarit Expo Centre played host to the transformative inaugural Africa MICE Expo 2025, an event that shone a spotlight on the immense potential of the continent’s MICE sector.

AKBE proudly represented Kenya’s thriving MICE sector at Meetings Africa 2025, positioning the country as a premier destination for world-class business events.